Case Study: Mind strengthens emergency services mental health awareness with Carbon Creative’s Blue Light film

MIND supports emergency services with Carbon Creative’s Blue Light film

Carbon Creative collaborated with Mind, a leading mental health charity in England and Wales, on a project for its Blue Light Programme. The challenge was to create an emotive film showing the programme's impact, as emergency services personnel are at high risk for mental health problems but are less likely to seek support. The goal was to help embed the importance of mental health within these services.

Working closely with Mind's team, Carbon Creative developed a storyboard and organized a video shoot, filming emergency services members discussing their personal experiences with the programme. The vendor successfully met very tight deadlines to create an impactful and on-brand film that met the charity's objectives, while also ensuring participants felt comfortable discussing a difficult topic.

MIND