Case Study: MediaCity achieves a revitalized destination website with Carbon Creative

MediaCity launches a multimedia website with Carbon Creative

MediaCity, a UK hub for media and technology, sought to reposition itself as a destination brand focused on lifestyle and community rather than just a commercial center. They engaged the vendor Carbon Creative to develop a new website that would reflect this new strategy. The challenge was to create a multimedia-rich site with complex functionality while incorporating input from a wide range of stakeholders, including residents, businesses, and students.

Carbon Creative employed a collaborative approach, hosting co-design workshops to gather research and feedback from all stakeholders. This informed the structure, design, and functional aspects of the new website, which included features like a business directory, events calendar, and a room booking system. The final result delivered by Carbon Creative successfully repositioned MediaCity as a thriving destination, effectively promoting its lifestyle and community while providing the marketing team with an easy-to-use content management system.

MediaCity