Case Study: Liverpool City Council improves lung health awareness with Carbon Creative

Liverpool City Council donates 21 trees with Carbon Creative to support Breathe Freely campaign

Liverpool City Council faced the challenge of raising awareness about lung health and promoting early diagnosis of lung diseases, as the city has the highest lung cancer mortality rate in England. They hired Carbon Creative to develop the creative outputs and branding for a public campaign, requiring strong creative and copywriting skills to create an upbeat and appealing look and feel for a series of events.

Carbon Creative developed the 'Breathe Freely' campaign, creating a friendly visual identity centered on playful lung characters to make the topic approachable. They produced a range of materials including informative leaflets, promotional flyers, event banners, and giveaway items, all featuring clear, motivating messaging. As part of their community engagement, Carbon Creative also donated 21 trees to a local school, further supporting the campaign's health and environmental goals.

Liverpool City Council