Case Study: Kirklees Council engages residents on climate action with Carbon Creative animation

Kirklees Council advances climate action to 2038 with Carbon Creative

Carbon Creative was approached by Kirklees Council to create an accessible animation outlining their Climate Change Action Plan. The challenge was to communicate the council's progress and future goals following their 2019 climate emergency declaration to a broad, non-technical audience of residents and businesses, all while expanding upon a limited existing visual identity.

Working closely with the council, Carbon Creative refined the script and developed a full illustrated storyboard. Their creative approach involved building a cohesive visual universe and crafting an animation with a clear, engaging rhythm. The final motion piece from Carbon Creative successfully helps residents understand the council's achievements and planned actions, supporting wider climate engagement across Kirklees by communicating the plan in a clear and easy-to-follow way.

Kirklees Council