Case Study: Keep Britain Tidy boosts engagement with Carbon Creative’s interactive Defra report

Keep Britain Tidy wins Honourable Mention for Defra report website with Carbon Creative

Keep Britain Tidy, an independent environmental charity, needed to communicate the complex data from its annual Local Environmental Quality Survey of England (LEQSE) report for Defra in a more engaging and understandable way. They engaged Carbon Creative for brand services to design an accessible document with clear infographics.

Carbon Creative designed a clean, simple report with a suite of illustrations and engaging infographics to clearly present the key findings without distraction. They also created an interactive website with clickable graphics and animations to make the data accessible to a wider audience. The website won an Honourable Mention from Awwwards. The report's success was widespread, with major newspapers like The Guardian and The Daily Mail using its clear statistics and graphics to report on its findings, creating significant further awareness for the research.

Keep Britain Tidy