Case Study: Keep Britain Tidy engages children on litter awareness with Carbon Creative's Litter Resource School Pack

Keep Britain Tidy launches an online school pack for wider access with Carbon Creative

Keep Britain Tidy, an independent environmental charity, faced the challenge of making the topic of litter engaging and fun for young school children. They commissioned the vendor Carbon Creative to employ their brand services to transform existing educational resources into a compelling school pack that would raise awareness of their work, particularly the Eco-Schools programme.

Carbon Creative developed a creative solution featuring a series of friendly, illustrative animal characters to demonstrate the impact of litter on wildlife. They created the campaign title "Let's Talk Rubbish" with the tagline "Put litter in it’s place," and designed materials including activity sheets and reward stickers. The solution was delivered as both a printed pack and an online, downloadable resource to ensure wide accessibility and reduce waste, providing schools with the tools to work towards the Eco-Schools Green Flag award.

Keep Britain Tidy