Case Study: Keep Britain Tidy unites communities to collect nearly half a million bags of litter with Carbon Creative

Keep Britain Tidy collects just under half a million bags of litter with Carbon Creative

Keep Britain Tidy, an independent environmental charity, commissioned Carbon Creative to develop a creative campaign for its annual Great British Spring Clean initiative. The challenge was to mobilize communities and volunteers across Britain to participate in organized litter picks and foster a collective responsibility for cleaner public spaces.

Carbon Creative developed a campaign centered around the charity's iconic 'Tidyman' character, recreated as a 3D render and placed in various British environments. The solution included striking out-of-home posters and a suite of social media assets to inspire participation. The campaign was a great success, resulting in just under half a million bags of litter being collected nationwide.

Keep Britain Tidy