Case Study: Keep Britain Tidy reduces litter in Sheffield with Carbon Creative's Clean Sheffield campaign

Keep Britain Tidy boosts local engagement with Carbon Creative

Keep Britain Tidy, an independent environmental charity, faced the challenge of reducing litter on the streets of Sheffield. They tasked Carbon Creative with developing a campaign identity to target local businesses, residents, and community groups. The brief was to create positive and friendly messaging that would raise engagement and encourage pledges of action, moving away from a 'doom and gloom' approach.

Carbon Creative developed a bright and positive campaign centered on the concept "Find a bin, put your rubbish in." Their solution involved creating bespoke illustrations for different Sheffield neighborhoods, accurately marking bin locations with red map pins and featuring local landmarks to boost recognition and engagement. The campaign was received very well, with many pledges displayed in local windows. Carbon Creative reported that the residents actively engaged and that Keep Britain Tidy and Sheffield Council were seeing great results from the initiative.

Keep Britain Tidy