Case Study: Keep Britain Tidy reduces marine litter with Carbon Creative’s campaign design

Keep Britain Tidy boosts beach litter awareness with Carbon Creative across 3 channels

Keep Britain Tidy, an independent environmental charity, faced the challenge of reducing marine litter on UK beaches and encouraging responsible visitor behavior. They commissioned the vendor Carbon Creative to develop a public awareness campaign using brand and campaign services to address this issue.

Carbon Creative developed a clear and engaging multi-channel campaign featuring outdoor signage, floor stickers, and social media graphics. Their creative approach used bold art direction and the consistent message "Bin it or Take it home" to encourage immediate action and foster personal responsibility. The campaign successfully raised awareness and promoted lasting positive change for coastal environments, reaching a wide audience both on-site and online.

Keep Britain Tidy