Case Study: Inclusion builds a more engaging, accessible brand with Carbon Creative

Inclusion creates a more vibrant, user-centric brand with Carbon Creative in one workshop

The customer, Inclusion, a provider of drug, alcohol, and psychological therapy services part of the South Staffordshire and Shropshire NHS Foundation Trust, required a new brand identity to help promote its services. They needed a visual identity that was emotive, honest, and accessible, and they enlisted the vendor Carbon Creative for brand strategy and design services to achieve this.

Carbon Creative facilitated a brand workshop to define Inclusion's strategy, which led to a creative approach that distinguished them from the wider NHS. The solution included a suite of friendly icons and illustrations, a photography style expressing diversity, and a range of editable templates. This new vibrant and user-centric brand developed by Carbon Creative helped raise awareness and engagement with Inclusion's services, providing them with a cost-effective solution for their future materials.

Inclusion