Case Study: Greater Manchester Fire and Rescue Service raises awareness of antisocial behaviour risks with Carbon Creative's youth-focused safety campaign

Greater Manchester Fire and Rescue Service reaches young people across schools, youth services and social channels with Carbon Creative

Carbon Creative partnered with Greater Manchester Fire and Rescue Service, one of the UK's largest fire services, on a public education challenge. The client needed a youth-focused safety campaign to raise awareness of the real consequences of antisocial behaviour during the Halloween and Bonfire Night period.

The solution developed by Carbon Creative was a bold campaign using powerful illustration and clear messaging, inspired by gaming design to resonate with a young audience. The resulting suite of striking materials was well-received by youth groups and partner organisations, with feedback confirming the style was engaging and helped the messages land more effectively. Carbon Creative's assets were deployed across schools, youth services, and social channels to support the client's efforts in reducing antisocial behaviour.

Greater Manchester Fire and Rescue Service