Case Study: Greater Manchester Combined Authority boosts night-out safety awareness with Carbon Creative

Greater Manchester Combined Authority refreshes Good Night Out campaign for students with Carbon Creative

The Greater Manchester Combined Authority (GMCA) sought to educate people, particularly students and newcomers, on how to stay safe while enjoying the city's nightlife. Their challenge was to refresh their long-running Good Night Out Campaign to ensure it remained relevant and effectively communicated the available safety resources. They partnered with the vendor Carbon Creative for brand and campaign services.

Carbon Creative developed an illustrative campaign identity inspired by club flyers, which was seen as playful, direct, and authentically "Manchester." The solution used positive messaging to encourage people to look after their friends. Carbon Creative's work was well-received, with the GMCA team praising the fantastic illustrations. The campaign successfully provided an important tool for students, equipping them with knowledge for a safe night out, as highlighted by positive feedback from city leaders.

Greater Manchester Combined Authority