Case Study: Datum achieves a modern, engineering-led brand identity with Carbon Creative

Datum refreshes branding in 2 weeks with Carbon Creative

Datum, a leading European monitoring and infrastructure safety specialist, faced a challenge common to successful engineering firms: their original branding, created without strategic foresight, had become confusing and no longer reflected their innovative, cutting-edge work. They engaged the vendor Carbon Creative for a comprehensive rebranding service to develop a new corporate identity.

Carbon Creative developed a deeply-considered new logo that fused symbolism from British engineering, datum geometry, and the Union Jack. The solution also included a suite of elegant instructional illustrations for international use and a cohesive collection of lock-up logos for company divisions. The new branding provided a modern, timeless, and universally understandable identity that allowed the strong company to grow without losing its essence.

Datum