Case Study: Crown Gas & Power builds a more relatable, people-first brand with Carbon Creative

Crown Gas & Power strengthens customer trust with Carbon Creative through 100% biogas branding

Crown Gas & Power, an award-winning business energy supplier, wanted to creatively express its customer-focused and ethical values. They engaged vendor Carbon Creative for a branding project to help show that they are an outstanding place to work and to strengthen their customer relationships.

Carbon Creative's solution centered on creating a suite of branded materials, including illustrated avatars for staff and directors to personalize the customer experience. This new creative direction successfully expressed the company's personality and values, strengthening emotional connections and trust between account managers and customers. The work also reinforced Crown's internal culture, supporting its position as both a great place to work and a reliable supplier.

Crown Gas & Power