Case Study: Community Integrated Care boosts staff engagement with Project Sunshine campaign by Carbon Creative

Community Integrated Care reaches thousands across England and Scotland with Carbon Creative

Community Integrated Care, a major UK health and social care charity, faced the challenge of rolling out its internal 'Project Sunshine' programme to overhaul older people's care. The initiative's success relied on engaging and exciting staff about the changes, requiring effective communication materials. They enlisted the vendor Carbon Creative for brand and campaign services to address this.

Carbon Creative developed a vibrant, beach-themed suite of flexible communication and training materials to spark passion and change behaviours. The solution included event collateral and evaluation sheets designed to be easily adapted across different care homes. The campaign successfully increased engagement, making a potentially heavy subject light and positive, and supported the ongoing success of the internal overhaul.

Community Integrated Care