Case Study: Community Integrated Care boosts internal engagement with Click in the Cloud by Carbon Creative

Community Integrated Care drives 49,000 launch hits with Carbon Creative

Community Integrated Care, one of the UK's largest health and social care charities, faced the challenge of launching a new online IT portal and intranet to its 6,000-strong internal audience. The goal was to raise awareness, drive engagement, and improve communication and collaboration across the large organization. They enlisted Carbon Creative to develop a campaign to support this launch.

Carbon Creative developed the "Click in the Cloud" campaign, which was built around 12 real issues raised by staff. These concerns were directly acknowledged on promotional materials like fact sheets and posters, with the new platform's features presented as the solution. This creative approach successfully engaged staff, resulting in 49,000 portal hits during the launch month. Impact was sustained with consistent monthly hits of 40,000 and high ongoing engagement, with 1,413 Yammer users making 1,000 posts monthly.

Community Integrated Care