Case Study: Chill Factore revitalizes freestyle event branding with Carbon Creative

Chill Factore refreshes freestyle branding and park plans with Carbon Creative on a 180-metre indoor ski slope

Chill Factore, the UK's longest indoor ski slope, needed to revamp its freestyle event branding to better appeal to its hardcore, energetic audience. They engaged the vendor Carbon Creative to develop a new visual identity for their Ramp Night events that would differentiate it from their family-friendly main brand.

Carbon Creative created a dark and grungy sub-brand by developing a distressed version of the Chill Factore logo and a new visual identity for promotional materials. They also designed a modular, hand-drawn 3D park plan to show the weekly course layout. The solution successfully provided a more serious and engaging look for the freestyle audience.

Chill Factore