Case Study: Arriva boosts Arriva Click downloads and ridership with Carbon Creative

Arriva launches Click in 10 European countries with Carbon Creative

Arriva, a leading European passenger transport provider, sought to drive downloads and ridership for its new on-demand minibus service, Arriva Click. The challenge was to create a standout marketing campaign that clearly communicated the service's benefits and appealed to a broad audience, all while differentiating the new brand from its parent company. Carbon Creative was engaged to develop this campaign using brand and campaign services.

Carbon Creative developed a bright, playful, and benefit-led campaign with bold visuals and tongue-in-cheek copy. The solution included out-of-home, digital, and social media assets that targeted key audience segments with minimal text and a focus on the app's ease of use. The successful launch campaign helped Arriva Click expand its services from Liverpool into new cities like Leicester and Watford, with plans for a nationwide rollout.

Arriva