Case Study: Intel helps Indian students find the right laptops with Carat and ShareChat

Intel - Supporting Indian Students

Intel, a technology company, faced the challenge of reaching students in India's tier 2 and 3 cities who needed laptops for education during the Covid-19 pandemic. The objective was to position Intel not just as a brand but as a problem-solver by engaging this audience through a resonant communication medium.

The vendor Carat implemented a solution using the Sharechat platform to intercept the laptop buying journey of 20 million potential buyers. Through multilingual banners in 15 languages, the campaign served over 57 million impressions, garnered 262k likes, and achieved a 1.15% CTR. This drove a twofold increase in visitors to retailer pages, successfully providing students with the right technology during a global crisis.

Intel