Case Study: St. Louis Surge boosts fan engagement with CaptureLife

St. Louis Surge boost fan engagement during their 2019 season with CaptureLife

The St. Louis Surge, a professional women's basketball team, sought creative ways to increase fan engagement, ticket sales, and merchandise revenue. Partnering with CaptureLife, the team utilized its platform to create a personalized, app-based fan experience called the Surge Experience.

CaptureLife implemented a comprehensive game day playbook that delivered proprietary content, live-action photos, and exclusive promotions through its app. This solution created a more connected and exciting experience for fans, both in the arena and at home. The owner reported that fans felt more engaged with the team, and the Surge now has a repeatable strategy to drive future ticket and merchandise sales.

St. Louis Surge