Case Study: Enchant Christmas creates magical guest photo memories with CaptureLife

Enchant Christmas boosts photo sales 78% with CaptureLife

Enchant Christmas, a premier holiday attraction, sought to re-imagine its guest photo experience to better memorialize magical memories and enhance overall visitor satisfaction. They partnered with CaptureLife and its digital memory platform to develop a modern and integrated photography program.

CaptureLife implemented a solution that integrated with the Enchant ticketing system, allowing photographers to automatically associate photos with guest accounts. Guests could then immediately browse and purchase photos via their phones or on-site kiosks. This seamless experience, combined with a Photo Pass offering, drove a 78% purchase rate in Las Vegas and led to 56% of purchasing guests buying all their photos, significantly increasing average order value. Post-event marketing campaigns by CaptureLife also added 10% more revenue.

Enchant Christmas