Case Study: Unilever builds Hispanic brand engagement with Captura Group's Vive Mejor platform

Unilever grows Latina engagement across 3 digital channels with Captura Group

Unilever sought to engage with Latina women online for its diverse brand portfolio, requiring a new content strategy and innovative technologies to connect with the changing Hispanic demographic. To meet this challenge, they partnered with Captura Group to develop the Vive Mejor digital platform.

Captura Group implemented the cross-brand Vive Mejor platform, which offers practical solutions through recipes, beauty tips, and lifestyle content distributed across digital channels, social media, and a responsive website. The solution included a comprehensive content and influencer marketing strategy, digital media management, and CRM programs. The vendor's efforts successfully grew Vive Mejor's digital audience and evolved the platform over several years to incorporate mobile, social, and video trends, deepening engagement with the target audience.

Unilever