Case Study: POND'S achieves stronger brand affinity with Hispanic and general-market women with Captura Group's bilingual digital and social strategy

POND'S - Customer Case Study

Captura Group partnered with POND’S to extend the brand’s affinity with both online Hispanic and general market consumers. POND’S wanted to communicate the timeless relevance of its products for classic and modern Latina and general market women through an integrated digital and social experience, including culturally relevant content.

Captura Group delivered a bilingual, always-on digital and social strategy: redesigning PONDS.com, launching PONDSespanol.com, optimizing the mobile site, creating comparable English and Spanish content adapted for cultural relevance, and integrating influencers and targeted social communities like Vivemejor on Facebook. By combining content, paid media and social activation, Captura Group drove consistent messaging across segments, improved site performance and mobile experience, and built stronger engagement and brand affinity with both Hispanic and general market women.

POND'S