Case Study: PEMEX achieves global brand awareness and investor engagement with Captura Group's Twitter strategy

Pemex - Customer Case Study

PEMEX, Mexico’s state-owned petroleum company with decades of national leadership, engaged Captura Group to raise its profile and attract international investors as it expanded globally. Although the brand is well known in Mexico, PEMEX needed help familiarizing global audiences—particularly in target markets like the U.S.—with its operations and leadership in the energy sector.

Captura established Twitter as PEMEX’s global communications channel, crafting an authoritative yet approachable brand voice, curating industry topics, and optimizing posting frequency to educate and engage investors, media, and industry stakeholders. Over a six‑month campaign the account added 1.3K followers (+3.8% monthly growth), lifted engagements by 14.5%, averaged 8.4M monthly impressions, and reached a potential audience of 10.2M, supporting announcements such as PEMEX’s U.S. gas station launches in Houston.

Pemex