Case Study: Knorr achieves renewed relevance with Hispanic moms in the US with Captura Group’s Knorr Sabor digital platform

Making A heritage brand relevant for modern life in the us

CapturaGroup partnered with Knorr to make the heritage brand relevant to Hispanic families in the U.S. The challenge was to inspire Spanish‑speaking women to use Knorr products in their traditional dishes by delivering the right food-related content to the right audience at the right time and across the right digital channels.

The team launched Knorr Sabor, a Spanish-language recipe and meal‑inspiration platform that serves as a mobile‑optimized hub for traditional recipes, tips and product information, supported by culturally relevant Facebook content, influencer partnerships via CapturaGroup’s Contenido Latino network, content distribution to publishers, and retail activations. The integrated approach positioned Knorr as a trusted kitchen resource, amplified brand reach and engagement, drove product consideration among Hispanic moms and provided retailers with content to support in‑store promotions.

Knorr