Case Study: Knorr inspires Hispanic women with Captura Group’s digital strategy

Knorr reaches Hispanic women across mobile, social and content channels with Captura Group

The customer Knorr sought to connect with Hispanic women through a digital approach to inspire them to cook their traditional dishes using Knorr products. The vendor, Captura Group, was tasked with reaching this audience with the right communication at the right time through the right channels.

Captura Group implemented a comprehensive digital strategy for Knorr, which included a dedicated website (KnorrSabor.com), a mobile-optimized site, targeted Facebook content, and an influencer marketing platform called Contenido Latino. This solution distributed culturally relevant recipes and cooking tips, positioning Knorr as a trusted advisor. The vendor's approach successfully amplified the brand's content, improved SEO, and allowed retailers to leverage the platform for in-store promotions.

Knorr