Case Study: Kellogg's Builds Hispanic Consumer Engagement with Captura Group's Días Grandiosos Platform

Kellogg's reaches Hispanic consumers through 13-brand digital platform with Captura Group

Kellogg's sought to authentically engage Hispanic women and moms online with culturally relevant content to drive brand loyalty. Facing competition from other food and CPG companies, they needed an innovative and differentiated approach. They partnered with Captura Group to develop a new content marketing program.

Captura Group created and manages the Días Grandiosos con Kellogg’s platform, a multi-brand digital hub featuring recipes and inspiring stories. The solution included a mobile-first website, a presence on Facebook and Pinterest, and content syndication. This approach built a deeper emotional connection with Hispanic consumers and provided value to retail partners like Wal-Mart. Captura Group's work resulted in an award-winning program for Kellogg's.

Kellogg's