Case Study: SEIU ULTCW achieves rapid capture of 5,000+ attendee records to advance its Dignity Campaign with Captricity

SEIU United Long Term Care Workers Use Captricity to Advance Dignity Campaign for Low Wage Workers

SEIU United Long Term Care Workers (SEIU ULTCW) runs a large “Fresh Start” back-to-school event in Los Angeles serving low-wage workers and their families and needed to capture membership and community data for its Dignity Campaign. A web signup proved ineffective—only 234 people pre-registered out of 20,616 attendees—highlighting limited technology access in the community and the need for a faster, more inclusive data-collection approach.

SEIU’s IT team created a simple paper form collected by volunteers, scanned on site, and sent to Captricity for automated processing. Captricity extracted data from about 5,000 forms with near-perfect accuracy and delivered results by the next morning, giving campaign directors immediate, actionable information and preserving momentum for outreach and services.

SEIU ULTCW

Yohan Ruparatne

Director of IT, SEIU