Case Study: New York Life Insurance Company achieves 99.5% accuracy and 50% cost reduction with Captricity

New York Life Insurance Company - Customer Case Study

New York Life Direct needed to process large volumes of handwritten business reply cards from a lead generation campaign but couldn’t find software that captured handwriting accurately; hiring data-entry clerks was neither scalable nor cost-effective.

Captricity delivered a fully automated data-capture solution that distinguished among 100+ promotion versions and integrated with New York Life’s legacy systems. Accuracy rose to 99.5% (vs ~94% with third-party validation), processing time fell from days to hours, and total operational costs dropped by 50%.

New York Life Insurance Company