Case Study: Long Term Care Associates achieves an 80% reduction in manual data entry and faster lead distribution with Captricity

Long Term Care Associates - Customer Case Study

Long Term Care Associates (LTCA) is a national marketing organization for extended-care insurance providers that had shifted much of its lead generation online but began seeing renewed value in direct mail. The challenge: tens to hundreds of handwritten response cards arrived daily and manual data entry was slow and costly, so LTCA needed a way to bring the speed and efficiency of its digital processes to offline leads.

LTCA implemented Captricity’s cloud data management platform to convert handwritten mail responses into digital leads, cutting manual data-entry time by 80%. Direct mail now generates about 25% of LTCA’s leads, the faster processing improved time-to-contact and ROI, and the company continues to balance direct mail with email and pay-per-click channels.

Long Term Care Associates

Gary Forman

SVP and Cofounder of the Organization