Case Study: Helping People Achieve boosts brand awareness and website traffic with Captovate

Helping People Achieve boosts website traffic 137% with Captovate

Helping People Achieve (HPA), a disability support and employment services provider in the Darwin region, faced the challenge of improving its brand perception and clarifying its unique value proposition amid increasing competition. To reposition itself as a commercial entity with social impact, HPA engaged the vendor Captovate for a targeted digital marketing strategy.

Captovate implemented a solution using Google Ads and social media advertising to drive brand awareness and website traffic. The strategy included tailored search ads, targeted campaigns for local audiences, and retargeting efforts. This approach led to a 137% increase in website traffic for HPA, with Google Ads alone driving 348 clicks to key service pages. Captovate's work provided a strong foundation for HPA to extend its reach and continue maximizing its social impact.

Helping People Achieve (hpa)