Case Study: MongoDB achieves 330% increase in leads and 20% lower cost per lead with Captora

MongoDB used Captora to ramp their SEO/SEM programs without increasing headcount

MongoDB, a widely adopted open‑source, document‑oriented database, needed to ramp up its SEO/SEM programs to reach developers and prospects in a crowded market without adding headcount or a big budget. Prior to Captora they relied on long‑form pages and occasional short‑form landing pages, which limited their ability to scale and capture demand from targeted search queries.

Using Captora’s Discover–Develop–Deploy workflow and easy integration with mongodb.com, the marketing team quickly built scalable, SEO‑optimized short‑form landing pages in‑house. The result: keyword research time fell 4x, monthly landing page production grew from 10 to 100, conversion rates hit 9%, organic leads rose 330% (Q3→Q4) with a ~20% drop in cost per lead, and 40% of top keyword categories reached page one in search.

MongoDB