Case Study: Innotas (cloud PPM provider) achieves 300+ campaigns and 2-3X conversion lift with Captora

Innotas leverages Captora to Get in in Front of the Right Buyers at the Right Time

Innotas, a provider of cloud solutions for IT portfolio, resource and application management, was competing in a mature market with a broad buyer set and a lean marketing team. With limited budget and resources they needed real-time buyer and competitive intelligence, the ability to create many more campaigns at scale without adding staff, and improved organic search performance.

They implemented Captora for top-of-funnel automation and integrated it with Marketo and Salesforce to deliver targeted campaigns, custom CTAs and templates, and automated lead capture and nurturing. In three months they launched 300+ campaigns (on track for ~600), achieved 2–3X better conversion rates on Captora pages (with expectations to exceed 10X), increased marketing productivity, and captured buyers they hadn’t previously identified.

Innotas