Case Study: Planful achieves accelerated pipeline growth with Captora

Host Analytics Leverages Captora to Accelerate Pipeline Growth

Host Analytics, a leader in cloud-based financial applications, faced the challenge of hitting aggressive growth targets with a three-person marketing team. They needed to engage anonymous buyers earlier, eliminate guesswork about where to focus marketing effort, and automate digital campaigns to scale pipeline generation without adding headcount.

Using Captora for organic and paid search, Host Analytics prioritized demand signals, closed a messaging gap, and automated the launch and optimization of hundreds of targeted campaigns and landing pages. The results: rapid implementation (7 days), 90 campaigns launched in two weeks and 300+ organic campaigns in nine months, a 560% increase in non-branded organic visits, >90% improvement in organic CPL, higher conversion rates and better lead quality — enabling far more pipeline growth with the same team.

Planful

Nick Ezzo

Vice President, Demand Generation