Case Study: BlueJeans achieves higher-quality, cost-effective lead growth with Captora

BlueJeans Leverages Captora to Hit Growth Goals

BlueJeans, a cloud-based video conferencing company, needed a scalable way to support rapid growth with a lean marketing team. Its paid programs were starting to saturate, so BlueJeans looked to Captora to help generate high-quality leads through organic traffic and long-tail keyword targeting.

Captora helped BlueJeans combine lead generation, organic search, content, and real-time competitive intelligence into a more scalable campaign approach. BlueJeans identified, created, targeted, and optimized about 500 campaigns with limited resources, and Captora landing pages delivered a 3X increase in conversions versus other landing pages, while producing higher-quality leads at a lower cost.

BlueJeans

Nandita Ghosh

Blue Jeans Network Online Marketing/ Demand Gen