Case Study: AppDynamics achieves 5–8X more campaigns and a 25% conversion uplift with Captora

AppDynamics Leverages Captora to Automate and Scale Digital Campaigns

AppDynamics, a real-time digital business performance platform, was doubling its business and needed to scale marketing to support revenue growth and capture new buyers ahead of competitors. The team had abundant data but lacked a way to interpret it quickly, innovate at scale, and launch more campaigns and landing pages without adding significant headcount.

By adopting Captora, AppDynamics gained automated, data-driven insights, continuous keyword discovery, and competitive visibility that enabled faster, more effective campaign rollout. The result: 5-8X more campaigns and landing pages with the same team and a 25% uplift in conversions, making marketing a scalable competitive weapon.

AppDynamics

Steven Wastie

AppDynamics CMO