Case Study: Cedar Fair Entertainment Company boosts guest engagement and monetizes guest Wi‑Fi, expanding to additional parks with CaptiveXS

Guest Wi-Fi continues to drive customer engagement for Cedar Fair Entertainment - Expands to Additional Parks

Cedar Fair Entertainment Company, one of the world’s largest amusement park and resort operators hosting more than 25 million guests annually, needed a way to turn free park Wi‑Fi into a scalable channel for guest engagement, app adoption, and new revenue. Initial deployments lacked a captive portal and Cedar Fair wanted an easy-to-deploy solution that integrated with existing networks, so they selected CaptiveXS as their guest Wi‑Fi/captive‑portal provider.

CaptiveXS was implemented as a plug‑and‑play layer on each park’s Wi‑Fi, delivering a captive portal, content filtering and insertion, analytics, and end‑user management while serving ads, videos and interstitials to drive app downloads and promotions. The results were measurable: about 70,000 daily users in peak season, millions of impressions and pop‑up videos, above‑average click‑through rates, increased app downloads, and a return on investment that exceeded costs in under six months, leading Cedar Fair to expand CaptiveXS to additional parks including California’s Great America and Kings Dominion.

Cedar Fair Entertainment Company

Matt Shafer

Vice President of Strategic Alliances