Case Study: Asendia unifies global customer management with SugarCRM from Captivea

Asendia unifies CRM across 15 subsidiaries for 330 users with Captivea

Asendia, a global leader in e-commerce and mail solutions, faced a challenge with its fragmented CRM processes across 15 international subsidiaries. This lack of harmonization led to limited visibility and difficulties in tracking customer interactions globally. To align its global sales and customer service, Asendia partnered with vendor Captivea to implement a centralized SugarCRM platform.

Captivea implemented SugarCRM to centralize commercial management and customer data, providing 330 users with a shared, up-to-date view. The solution delivered significant results including time savings, productivity gains for the sales team, and an increase in sales through improved customer satisfaction and better resource allocation.

Asendia