Case Study: Resonate builds a stronger go-to-market team with Captivate Talent

Resonate hires a CMO and CRO in 45 days with Captivate Talent

Resonate, a private equity-backed AI-driven consumer data and analytics company, faced a significant challenge in scaling its business. They needed to hire a genuinely AI-fluent Chief Marketing Officer and Chief Revenue Officer who could sell a vision and build strategic enterprise partnerships, but finding executives with this specific combination of skills proved extremely difficult. They partnered with the executive search firm Captivate Talent to lead the search.

Captivate Talent implemented a solution characterized by a deep, transparent partnership. When initial candidates for the CMO role were not the right fit, Captivate Talent's head of executive search pivoted based on real-time learnings to refine the search criteria and successfully placed both the CRO and CMO. The results were transformative; the new CMO inspired her team to focus on value creation, while the new CRO introduced a partnership framework that shifted the entire sales organization from transactional selling to building strategic relationships, giving the team confidence to engage with Fortune 1000 brands.

Resonate