Case Study: Paddle expands into the US market with Captivate Talent

A Captivate Talent Case Study

Preview of the Paddle Case Study

Paddle expands into the US in 7 days with Captivate Talent

Paddle, a UK-based FinTech company providing payment infrastructure for SaaS companies, faced the challenge of expanding into the US market. They needed to build a US sales team but lacked local expertise and an established network to make their first key sales hire. To overcome this, they partnered with the recruiting firm Captivate Talent for their go-to-market recruiting services.

Captivate Talent provided a solution by quickly sourcing qualified candidates, delivering eight for the pivotal RVP of Americas role within the first seven days. They also provided crucial guidance on budget and role scope. As a result of this partnership, Paddle successfully hired an RVP and built out their entire US sales team with four additional placements. This successful expansion was a key factor in Paddle raising $200M in Series D funding. Captivate Talent's expertise was instrumental in achieving these results.


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