Case Study: Justworks builds a high-impact GTM engineering and revenue effectiveness team with Captivate Talent

Justworks fills 9 roles and rebuilds GTM Engineering with Captivate Talent

Justworks, an HR and payroll platform, faced the challenge of building a new Revenue Effectiveness function and hiring for undefined, cutting-edge roles like GTM Engineer. The market for such talent was nascent, making it difficult to find qualified candidates. They partnered with the recruiting firm Captivate Talent to help them identify and secure this unique talent.

Captivate Talent provided a highly consultative approach, working closely with Justworks to actively shape the definition of these new roles and identify candidates with the right strategic capabilities. This partnership resulted in nine successful placements, including two GTM Engineers and two Senior Partnerships Analysts. The solution transformed Justworks' revenue org, automating manual work, speeding up processes, and creating a more iterative, accountable culture. The success led Captivate to be trusted with subsequent hires in sales and marketing.

Justworks