Case Study: Cognism achieves successful US sales team growth with Captivate Talent

Cognism places 8 US hires and boosts sales growth with Captivate Talent

Cognism, a B2B sales acceleration software company, faced significant challenges when expanding from the UK to the US. They lacked knowledge of US hiring practices, compensation structures, and even a physical location for interviews. Cognism's CEO turned to Captivate Talent for guidance and to lead their sales hiring, seeking a partner to help build their US go-to-market team and navigate the expansion.

Captivate Talent provided a comprehensive solution, offering far more than just candidate lists. They advised on US setup, compensation, and benefits, lent their office for interviews, and implemented a rigorous vetting process to find high-quality, culturally-fit candidates. This true partnership resulted in 8 total placements, including a first hire who was promoted to Global Head of Partnerships. The vendor's hires helped Cognism build a strong sales team that continues to outperform, beating revenue targets with the same headcount while improving company culture.

Cognism