Case Study: Babbel doubles North America B2B revenue with Captivate Talent

Babbel 2x North America revenue in 12 months with Captivate Talent

Babbel, a German EdTech company, sought to quickly build a new US B2B revenue team from scratch to expand its market. With most of its team based in Berlin, Babbel faced the challenge of hiring multiple B2B revenue professionals in the US without an existing talent pipeline. They partnered with Captivate Talent for its expertise in B2B revenue recruiting and ability to fill roles rapidly.

Captivate Talent implemented a full hiring strategy for Babbel, which included benchmarking salaries and refining the company's pitch to candidates. The vendor placed 11 key hires in under 12 months, including a Director of B2B Sales and Customer Success. As a result, Babbel's North America B2B team doubled its revenue and finished its first year at 136% of its revenue goal.

Babbel