Case Study: Webster Dental Care boosts local awareness for Crowns in One Visit with Captiva Marketing

Webster Dental Care launches Crowns in One Visit with Captiva Marketing in a 2-3 hour appointment

Webster Dental Care, a dental practice in St. Louis, needed to build local awareness for its new "Crowns in One Visit" service to differentiate itself from competitors along the Interstate 44 corridor. The challenge was to effectively introduce this new technology and its time-saving benefits to a geographically targeted market. Captiva Marketing was engaged to develop a marketing strategy for this service introduction.

Captiva Marketing implemented a multi-faceted solution that utilized both digital and traditional marketing strategies. This included producing professional video and photography to capture the new process, as well as completing an update to the Webster Dental Care website to promote the service and generate more exposure for the business. The vendor's efforts successfully established the foundations for local awareness of Webster Dental Care's key differentiation.

Webster Dental Care