Case Study: Heineken boosts awareness and search intent for Birra Moretti Zero with Captify

Zeroing in on the moments that matter for Birra Moretti Zero—driving 2.6X brand uplift with Search Intelligence

Heineken partnered with the search intelligence platform Captify to address a challenge for its brand Birra Moretti Zero. The objective was to expand its audience by targeting health-conscious Gen Y consumers and capitalize on trigger moments like Dry January, moving beyond traditional non-drinker demographics to drive brand awareness.

Captify implemented its Programmatic Search Intelligence (PSI) and a cookieless Search-powered Contextual solution to identify and engage new, non-intuitive audiences at scale, such as Social Media and Beauty Enthusiasts. The campaign exceeded its key performance indicators with an 88% video completion rate and an 81% viewability rate. Most significantly, Captify's solution drove a 2.56x search uplift for Birra Moretti, proving a major increase in brand consideration and intent.

Heineken

Olya Dyachuk

Data Driven Media Director