Case Study: The Independent boosts engagement with Captify Sense

Unlocking a unique, data-led targeting methodology for The Independent

The Independent, one of the UK’s largest quality digital news brands, wanted to put data at the heart of its advertising and editorial strategy and build a more accurate set of core audiences for agencies and advertisers. To do this, it worked with Captify® and its Search Intelligence Platform, Sense, to unlock a unique, data-led targeting methodology.

Captify® used Sense to analyze billions of connected searches, deepen understanding of audience behavior beyond the site, and create and refine audience segments for The Independent’s DMP. This first-party data strategy, Independent AIM, delivered stronger engagement, including a 27% increase in CTR and a 19% increase in in-view time.

Independent

Jo Holdaway

Chief Data & Marketing Officer