Case Study: Universal Orlando Resort achieves booking growth and brand repositioning with Captify

Universal Orlando boosts search interest up to 444% with Captify

Universal Orlando Resort sought to shift its brand perception from being seen primarily as a theme park to a complete holiday destination. To drive booking growth among new, next-generation audiences, the resort partnered with vendor Captify and its Search Intelligence platform.

Captify implemented dynamic audience strategies to reach these new consumers while also driving reappraisal among core family audiences. The campaign surpassed its targets, with results showing that consumers exposed to a Captify ad were up to 444% more likely to search for Universal Orlando Resort.

Universal Orlando