Case Study: The Independent improves advertising targeting with Captify Search Intelligence

The Independent levelled up advertising with Captify search data

The Independent, a leading UK digital news brand, sought to improve its advertising campaign performance by adopting a more data-led targeting methodology. To achieve this, they partnered with vendor Captify to leverage their Search Intelligence Platform, Sense.

Captify's solution enabled The Independent to utilize real-time search and audience trends to create new, targeted audience segments, placing data at the heart of their advertising strategy. By implementing Captify's Sense platform, The Independent successfully leveled up its advertising, resulting in enhanced campaign performance.

Independent