Case Study: Suzuki drives record Swift awareness and search uplift with Captify

Suzuki - Customer Case Study

Suzuki worked with Captify® to launch the new Swift in one of the most competitive car segments. The challenge was to raise awareness, drive immediate consideration among existing Swift and Suzuki owners, and capture conquest demand from competing mini and super mini models.

Using Captify® Search Intelligence, the campaign identified in-market auto-intenders and uncovered key audience insights, then activated a mobile-first, high-impact Parascroller campaign with time-based optimization. Captify® delivered 2.24x better than the industry benchmark CTR, and exposed users were 28x more likely to search for Suzuki afterward, indicating a strong uplift in brand awareness and search interest.

Suzuki

David Counsell

Digital Trading Director