Case Study: Performics helps Staples find new users at scale and beat CPA targets with Captify

Performics - Customer Case Study

Performics partnered with Captify to help Staples drive conversions at scale and find new prospective SME users interested in office supplies, with CPA as the key KPI. The challenge was to identify and reach in-market business decision makers efficiently while scaling performance.

Using Captify’s search intelligence and semantic targeting, Performics could pinpoint users actively searching for office supplies, office furniture, competitors, and other connected non-intuitive categories to expand reach. Captify beat the CPA target by 30% and increased budget by 260% over four months while maintaining efficient performance.

Performics

Justi Sacuiu

Staples Planning & Display Buying Manager